SCALE
SERVICE 03
Most paid audits find the problem after the click, not before it.
PPC and paid growth management means running acquisition against booked revenue rather than impressions or clicks — matching message from ad to landing page, and measuring the whole path rather than the platform's report.
FOR
Businesses with a landing page ready to receive traffic (or built alongside #1)
Teams paying for clicks that don't turn into booked calls
Anyone whose ad-platform dashboard looks good but revenue doesn't follow
NOT FOR
Sites with no conversion path yet (build #1 first — see the honest FAQ answer below)
Anyone optimizing for impressions or clicks over booked revenue
Account audit + restructure
Message-match from ad to page
Landing pages built for the campaign (where #1 and #3 interlock)
Conversion tracking that survives consent
Weekly reporting on cost-per-booked-call, not cost-per-click
A/B testing needs traffic. Below roughly 5,000 sessions per variant we use best-practice changes with before/after measurement, and I'll tell you which one you're getting."
3–5×
Representative best-case improvement in hypothesis volume when AI assists session-data analysis, versus manual review alone.
| Platform-reported | Booked-revenue | |
|---|---|---|
|
Success metric |
Clicks, CTR, impressions |
Booked calls per session |
|
Attribution |
Platform’s own model |
Full path, independently tracked |
|
Optimization target |
Cost-per-click |
Cost-per-booked-call |
|
What gets reported weekly |
Spend + clicks |
Spend against actual bookings |
Whichever platform your buyers are actually on — this gets scoped per account, not assumed.
Yes, to audit and manage — access is scoped and revocable at any time.
Scope-dependent — discussed honestly during the audit, not a fixed gate.
Yes, but it's usually the expensive way round — traffic to an unconverting page just costs more per booked call.
A free AI CRO audit: I go through your funnel and send you the specific friction points, in priority order. Yours to keep, whether or not we work together.